The Power of Video in Real Estate

– Emily Smith, Marketing Coordinator / Video Guru

By now it should be no surprise. Video is a powerful way to communicate, especially with the help of the internet and social media. Not only are people watching online videos more than ever before, but they are interacting with online videos by commenting and sharing them with their social networks. If a picture is worth 1,000 words, just imagine how much a video can be worth.

In real estate, online photos and text are the basis for explaining the features of a home fast and efficiently. But video, if done correctly, gives you a chance to convey more than just the facts and features, it can help you convey a lifestyle and connect to potential buyers on an even deeper level. Read More

The Mobile Digital Broker Becomes a Reality

– Rich Rogala, Digital Strategist / Business Development Coach, Chicago Region

It’s amazing to look back to the start of this century and see how far technology has advanced, especially in real estate. Who would have thought that we would be handing clients our tablets to view information about properties as we drive them to the next showing?

Do you remember when PC Access was the most amazing tool for searching properties?  I’m still amazed at how accurate that tool actually was. The principles of marketing ourselves and our properties have not changed, and neither has our dedication to clients. But the tools and technology available to us has made our business lives much easier. Read More Up, Up, Up

2012 has been a great year for, and May was no different. Below are some statistics and highlights from May.

  • Mobile traffic continues its meteoric increase year over year, as it again makes up well over 20% of our overall site traffic in May.
  • We are currently projected to go well over 5.5 million visits to our site this year (possibly even 6 million) which would be a huge jump over last year’s 4 million visitors.
  • Listings views are up almost 5% compared to April, and up 16% compared to May of 2011.
  • All areas of web traffic were up by double digits or more in May as compared to last year, except Time on Site.

Giddy up.

Derek Light, eMarketing Manager

Hey real estate fans, how’s it going?  I’m just paddling down the river of life waiting to see what’s next.

Before I race into the sweet enhancements to the mobile version of, let’s step back and appreciate a horse. Not just any horse, a horse that’s only one win away from the Triple Crown, a horse by the name of I’ll Have Another.

I’ll Have Another won the Preakness over the weekend matching his win at the Kentucky Derby a couple weeks ago leaving a win a the Belmont Stakes to capture the elusive Triple Crown.  While the last Triple Crown winner was in my lifetime, I was only two when Affirmed won in 1978, so I’d like to see it happen. Read More

Go Outside.

Derek Light, eMarketing Manager

If you’re inside, grab your iPhone, iPad or whatever device you’re wielding these days, go outside and read this…the weather is awesome, is this March or May?  In fact you should be playing golf, running or planting something green, so I’ll make this quick.

I’m sure some of you have heard Chris Haran (who is going to lose the 5th annual Fish Sandwich Bracket Challenge and owe yours truly yet another fish sandwich) running around shouting that traffic to our mobile site was up almost 400% in 2011 over 2010, we’ve continued to see the same increases in 2012 but it seems we’ve reached a tipping point in mobile use thanks primarily to Apple. Read More