Home Sweet Home – TV Spot Debut

We all know what it feels like to be home. Not in your physical location, but truly “at home.”  That is what the new Coldwell Banker TV spot conveys with the help of Mötley Crüe’s “Home Sweet Home.”

The commercial officially debuts during the Grammys airing on Sunday, January 26th at 8 p.m. on CBS. To join the Twitter party, follow us and use the hashtag #HomeRocks. Tweet us what you think!

Behind the Scenes – Kick Off Your Shoes

Watch and see why Coldwell Banker chose Chile as the spot to film the newest TV spot that will debut during the Grammys on Sunday, January 26.

Don’t forget to follow us on Facebook and Twitter to see the pre-release and participate in the #HomeRocks Twitter party during the Grammys. To see all the behind-the-scenes videos or vote for your favorite song about home, go to Coldwell Banker’s Blue Matter blog.

25 Content Ideas for Your Real Estate Blog

By Alicia Eisenbise, Social Media Specialist

SMD_OHIO_January-1-25-blog-ideasYou are starting to blog – now what? Generating topic ideas is half the battle, so we brainstormed and created a list of possibilities.Remember, blogs don’t need to be long… just full of useful, sharable content.

Click here to download our entire Social Media Digest for January, including an article on Google+ in 2014.

1. Answer a real estate question you’ve been asked
2. Analyze local market updates
3. Create a video blog instead of writing
4. How-tos for buying, selling, staging, etc
5. What to do before you buy/sell
6. Mortgage facts
7. Neighborhood updates and things to doblurb
8. Neighborhood history
9. Story about buying
10. Story about selling
11. Beautiful photos of a home
12. Design inspiration
13. DIY home ideas
14. Your local community organizations/charities
15. Video tour of neighborhood or property
16. Why you became a real estate agent
17. Local business profile
18. Tips to buying a foreclosure or short sale
19. Final walkthrough tips
20. Home safety tips
21. Types of mortgages
22. Down payment Q&A
23. Favorite local shops
24. Home maintenance tips
25. Kid or pet-friendly housing ideas

SMD_CBRB_January-1-SMALLClick here to download our entire Social Media Digest for January, including an article on Google+ in 2014.

Behind the Scenes TV Shoot – Day 1

We’ll be unveiling some of the fun behind the scenes videos from our 2014 commercial shoot. The first 2014 ad will be running during the Grammy Awards on January 29th and is called “Home Sweet Home.”

The video above is from Day 1 of the commercial shoot in Santiago, Chile in December. Check out the video and watch for updates on Twitter, Facebook or this blog.

PS. You can get involved in the fun by using #HomeRocks in your tweets/posts.  

Tips for Facebook Ads in Real Estate

By Alicia Eisenbise, Social Media Specialist, Regional Support Center

Tips for Creating Facebook Ads

Facebook ads are a valuable tool for businesses. They are a cost effective way (Facebook is great for small budgets) to target advertising to a very specific audience and drive brand awareness.

Set a goal and strategy.
What are you promoting? Your website, listing or Facebook business page? When someone clicks on the ad where will they go? Sending a customer to a landing page, where you gather contact information is ideal. Sending a customer to a video of your listing or your listing on your branded website is also effective.

This blog is an excerpt from our Social Media Digest, click here to read the entire December edition.

Target your audience.
Facebook allows you to target your ads according to location, age, gender, precise interests, etc. Choosing a city with a radius or zip codes allows you to narrow
the audience.

Test pictures.
A great image may be the reason a client clicks your ad. Facebook allows up to 6 pictures for 1 ad. Don’t be afraid to upload multiple images. When Facebook sees that one is getting a better response, it automatically pushes that ad more often.

Set a time and budget.
Select a lifetime or daily budget. Start small – $2/day or $25 for the lifetime of the campaign. Then schedule your ad for a specific time period. Click here to create a Facebook ad.

Click here to read our entire Social Media Digest for December, covering Facebook Ads and 2014 Social Media Trends.

Google Authorship: Your Picture in Search Results

Google Authorship

We’ve all seen it. You Google something and magically a person’s image appears by an article, website or blog. Now, your photo could pop up by your listings in the search results if you set up Google Authorship.

Why set up Google Authorship?

  1. It gets you noticed. Photos catch the eye and increase visibility and clicks.
  2. Content claimed by an author is viewed as more credible than unclaimed content.
  3. Most people and/or companies haven’t set up Google Authorship yet. So break through the clutter.
  4. People trust a friendly face. Get your face in search results.
  5. Google Authorship can improve clicks by 30 to 150%! (Source: Catalyst)

Once you’ve set it up, Google automatically displays your image by any content you have authored.

Click here for a tutorial on how to set up Google Authorship.

SMD-RES-NOV_p1Please note: it may take Google a couple hours or a several weeks to show your image.

Click here to download the entire Social Media Digest for November. 

Videolicious: Create and Share Your Own Property Videos

Videolicious & Coldwell Banker

Videolicious is now available to Coldwell Banker agents for free. This branded version, includes unlimited video length, unlimited photos or video clips, full music library and branded ending shot.

1. Download the Videolicious App to your iPad or iPhone. Open the app, sign in (using your Coldwell Banker email address). If you have problems signing in, email Videolicious@ColdwellBanker.com.

2. Choose your photos and/or video clips.

3. Tell your story. You can now narrate the video, clicking on images to the right
as you talk.

4. Select your music and the sound level from tons of musical selections.

5. Now share your video via email, YouTube, Facebook, Twitter or FTP, all at the touch of a button.

SMD-RES-NOV_p1Watch the video below for a brief overview of this new tool. 

Click here to read our full November Social Media Digest.