Deep Thoughts: Customer Service

“The purpose of a business is to create a customer…who creates customers.” –Shiv Singh, Global Head of Digital for PepsiCo, adding on to the famous Peter Drucker definition of business

Shiv Singh was using this to define social media and influence, but I can’t think of a better use of that quote then when trying to define how you build a successful real estate business. Whether it is the hand-written testimonial or the review and ranking on Zillow or Trulia, this industry always will come back to the referral. Read More