25 Content Ideas for Your Real Estate Blog

By Alicia Eisenbise, Social Media Specialist

SMD_OHIO_January-1-25-blog-ideasYou are starting to blog – now what? Generating topic ideas is half the battle, so we brainstormed and created a list of possibilities.Remember, blogs don’t need to be long… just full of useful, sharable content.

Click here to download our entire Social Media Digest for January, including an article on Google+ in 2014.

1. Answer a real estate question you’ve been asked
2. Analyze local market updates
3. Create a video blog instead of writing
4. How-tos for buying, selling, staging, etc
5. What to do before you buy/sell
6. Mortgage facts
7. Neighborhood updates and things to doblurb
8. Neighborhood history
9. Story about buying
10. Story about selling
11. Beautiful photos of a home
12. Design inspiration
13. DIY home ideas
14. Your local community organizations/charities
15. Video tour of neighborhood or property
16. Why you became a real estate agent
17. Local business profile
18. Tips to buying a foreclosure or short sale
19. Final walkthrough tips
20. Home safety tips
21. Types of mortgages
22. Down payment Q&A
23. Favorite local shops
24. Home maintenance tips
25. Kid or pet-friendly housing ideas

SMD_CBRB_January-1-SMALLClick here to download our entire Social Media Digest for January, including an article on Google+ in 2014.

Tips for Facebook Ads in Real Estate

By Alicia Eisenbise, Social Media Specialist, Regional Support Center

Tips for Creating Facebook Ads

Facebook ads are a valuable tool for businesses. They are a cost effective way (Facebook is great for small budgets) to target advertising to a very specific audience and drive brand awareness.

Set a goal and strategy.
What are you promoting? Your website, listing or Facebook business page? When someone clicks on the ad where will they go? Sending a customer to a landing page, where you gather contact information is ideal. Sending a customer to a video of your listing or your listing on your branded website is also effective.

This blog is an excerpt from our Social Media Digest, click here to read the entire December edition.

Target your audience.
Facebook allows you to target your ads according to location, age, gender, precise interests, etc. Choosing a city with a radius or zip codes allows you to narrow
the audience.

Test pictures.
A great image may be the reason a client clicks your ad. Facebook allows up to 6 pictures for 1 ad. Don’t be afraid to upload multiple images. When Facebook sees that one is getting a better response, it automatically pushes that ad more often.

Set a time and budget.
Select a lifetime or daily budget. Start small – $2/day or $25 for the lifetime of the campaign. Then schedule your ad for a specific time period. Click here to create a Facebook ad.

Click here to read our entire Social Media Digest for December, covering Facebook Ads and 2014 Social Media Trends.

The New Generation of Homebuyers

Guest blogger: Brooke Balco, Communications Specialist

Brooke Balco

Brooke Balco

According to a recent report by the National Association of Realtors, millennial homebuyers are on the rise, currently accounting for 28% of today’s buyers!  That is only 3% behind Gen X, the age group that accounts for the largest group of buyers.    And the good news according to the study is that this new generation is giving a boost to the housing market with a optimism that hasn’t been seen in years.

Buyers under the age of 32 were more confident than any other age group that their recent home purchase was a good financial investment.  This makes you wonder what influences their decisions when it comes to purchasing their first home and what do they consider a good investment compared to older generations? Here were some of the most interesting (and some surprising) findings:

  • Surprisingly, millennials typically bought homes built around 1986, nearly a decade older than the homes typically bought by the Silent Generation (age 67-87).
  • Younger buyers had a tendency to stay closer to their previous residence, often staying within 10 miles.  Older buyers generally moved more than 20 miles from their previous home.
  • Younger buyers cited the reason for buying a home was the desire to own a home of their own whereas older buyers wanted to be closer to family and friends.
  • Millennials tended to make more compromises with their home purchase than any other generation. They most often conceded on the price and size of the home, lot size, distance from job and style of home; whereas nearly half of Older Boomer and Silent Generation buyers made no compromises on their recent home purchase.

What remained the same across all generations was that buyers gained many benefits from working with a real estate professional. There were some differences however in how they chose an agent.  Younger generations chose agent’s that displayed honesty and trustworthiness, while older generations were more concerned with experience level and knowledge of neighborhoods.

Deep Thoughts: The Listing Presentation

The pitch. The 30 second elevator speech. The listing presentation. It’s the most important part of your business. How do you tell someone how great you will be to sell their most valued possession? Are you part of the 76% that use a paper presentation? The 14% that use a computer? Hopefully, you aren’t part of the 10% that just wings it. Even if it is some combination, this is a crucial component to any top agent’s success in the business, and it is something that is constantly evolving. Whether it is analyzing and delivering the proper price, demonstrating your community knowledge or showing the unique and expansive marketing you offer, you have to put your best foot forward, especially in today’s market. If you haven’t already, check out the listing materials available on the Resource Center in Presentation Tools under the Resource Library or on Toolkit CMA, including a digital version for you 14%. So, what is your dream listing presentation?