Everyone gets a ribbon!

Chris_Haran– Chris Haran, Director of Strategic Planning and Initiatives

In real estate, everyone is number 1. No kidding…no matter how big or how small the company, I guarantee they are number 1 in something. It might be for most ranch homes sold on the even numbered side of the street between January and February, but they will have the big #1 in their ad.

Recently, Keller Williams made a big announcement. Congratulations, they are number 1! But…wait, what is that number 1 for? Most agents in a company?

What does that matter to me, the real estate buyer or seller? How much do your agents sell? How much traffic do you drive to your website so my home gets proper online exposure? Most importantly, how much more money can you get me for my home?

And, if I am an agent looking for the place that is going to make me a superstar, what does most agents tell me? How does Keller Williams’ top agents compare to other companies? Where can I work smarter, not harder? Where am I more than just another Redshirt?

Here are some numbers that matter. Whether you are a buyer, seller or an agent, look beyond the 1 and make sure your real estate company is answering the right questions.

Coldwell Banker® Agents sell homes at a 44% higher average sales price than Keller Williams agents.

*Claim based on performance of brokerages ranked in REAL Trends Top 500 Firms, as reported in June 2012 for FY 2011.

No Matter How You Look At It… We Have MORE than Keller Williams.

• Nearly 3X More Web Traffic*
• More Than 4X The Offices**
• 60% More Transaction Sides**
• Over 2X More Dollar Volume**

*Nielsen NetRatings.  Average Monthly Unique Visitors, January 2012 – November 2012
**Based on performance of brokerages ranked in REAL Trends Top 500 Firms, as reported in June 2012 for FY 2011.

Coldwell Banker® Agents closed 60% more sides and generated nearly 130% more sales volume than Keller Williams Agents.

Need proof? Check out these rankings from REAL Trends Top 500 Firms* report:

Sales Volume

Closed Sides

Coldwell Banker®

$118.9 bil.

413,980

Keller Williams

$51.8 bil.

258,443

RE/MAX

$48.6 bil.

239,173

Prudential

$62.4 bil.

191,068

*Claim based on performance of brokerages ranked in REAL Trends Top 500 Firms, as reported in June 2012 for FY 2011.

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