Global is the Difference!

Ronna Streiff, Previews Marketing Manager

I am excited to announce that our global network just got bigger. All Previews properties are now featured on CN.WSJ.com, the Chinese edition of the Wall Street Journal and PropGoLuxury.com (the English version of cn.wsj.com). A recent article in the Wall Street Journal stated that “In the U.S. 75% of investor-immigrant applicants were from China in fiscal 2011”.

Furthermore, 9% of international buyers purchasing U.S. homes are Chinese, proving once again that Coldwell Banker Previews International® global network puts your luxury properties in front of the highest number of potential buyers.

“What can I tell a seller when they ask why our luxury marketing program is better than the competition?” This is a question many agents will ask me before going on a listing presentation and one that I can answer with confidence. Our experience, our knowledge and our global reach give us the edge over our competition. Now our newest marketing opportunity, WSJ China, is just another great example of how our luxury marketing creates a very clear distinction between Coldwell Banker Previews International® and other luxury real estate brands.

Previews is the Difference!

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