Pinterest: Not your average social media site.

– Jennifer Kirchen, eMarketing Specialist

Are you on Pinterest? If not, this is a site worthy of your time. In recent months, Pinterest has soared to the top of the social charts and is the third most popular social media site behind Facebook and Twitter. While the site launched in March 2010, it didn’t become popular until the latter part of 2011 when site traffic skyrocketed. Pinterest has continued its meteoric rise in 2012 and had over 19.5 million unique visitors in the month of April. Read More

Marketing Announcement: Single Property Websites

Great news! We just finished working out a major upgrade for our Single Property Website program through and, and you can now order online. Check out the new order form and pick up a single property website for yourself. Some new marketing materials are also being added to the Resource Center this week. Read More

Giddy up.

Derek Light, eMarketing Manager

Hey real estate fans, how’s it going?  I’m just paddling down the river of life waiting to see what’s next.

Before I race into the sweet enhancements to the mobile version of, let’s step back and appreciate a horse. Not just any horse, a horse that’s only one win away from the Triple Crown, a horse by the name of I’ll Have Another.

I’ll Have Another won the Preakness over the weekend matching his win at the Kentucky Derby a couple weeks ago leaving a win a the Belmont Stakes to capture the elusive Triple Crown.  While the last Triple Crown winner was in my lifetime, I was only two when Affirmed won in 1978, so I’d like to see it happen. Read More

Finding the perfect place at the perfect price

Peggy Beck, Broker, Evanston-Central

In our business, especially in recent years pricing is so important. As a Realtor, my dream is to help find my buyers just the right home/condo where they are both extremely happy with their purchase and never again become under water where they can’t sell when they want to.

My dream for my sellers is to educate them on the current local market, and ultimately agree to a price on their home that allows for a quick sale with the seller being content.

My dreams come true when my clients’ dreams come true.

Perfect signs for selling, buying and baby

Tricia McEneaney Riberto, Manager, LaGrange Office

It was Spring of 2011 when I began lying awake at night having dreams of white picket fences, abundant parks, backyard BBQs and a true single-family home for my family. I had recently become pregnant and found out I was having a little girl.  To date, I had resided in Chicago since 2002, and most recently Oak Park.  My husband and I lived a fast paced, urban lifestyle.  We lived in condos and townhomes, with no maintenance, where we could lock the door and go.  But now that I was pregnant, I wanted my dream home.  My biggest obstacle, like many homeowners today, was going to be selling my townhome for a loss and being in a strong enough financial position to pursue buying the home I wanted for our family.

Because I’m the real estate professional in my household, the stress and pressure of this situation weighed heavy on my shoulders.  My husband and I wrestled with what the right thing to do was….Do we stay one more year?  Do we try to rent the property out?  Do we put the home on the market immediately, cut our losses, and take advantage of the low rates and great pricing right now?  I told my husband we would do nothing until I was 100% confident it was the right next move. Read More

It’s Never too Early to Dream Big

Every child has dreams of what they want to be when they grow up. “Fireman!”, “Ballerina!,” “Baseball player!” – these are responses we all expect to hear from wide-eyed youngsters. However, after playing and pretending in The Real Estate Office, an exciting exhibit presented by Coldwell Banker Residential Brokerage, currently featured at the Betty Brinn Children’s Museum in Milwaukee, your child may just add “Realtor” to their list.

The Real Estate Office gives children the opportunity to dream and role-play as the real estate agent or the homebuyer to find the perfect “home sweet home.” The bustling real estate office features pretend tools of the trade, including “online” home listings, a neighborhood wall map with coordinating properties for sale, sell sheets, a working telephone and changeable answering machine to help little agents keep up with the fast-paced workplace. Read More