Leading With Passion

– Fran Broude, President, COO

The drive, passion and ambition required to be successful in our real estate industry is second to none. The finest of us take those same exemplary qualities and do our best to help the communities that we serve and help better the industry we all love. A true real estate professional is a leader in creating positive change.


Leading With Passion
is a book by John J Murphy that outlines the ten essentials for inspiring others. Such principles include purpose, integrity and dedication; all principles that are easily found in the top agents in real estate. More importantly, I believe these can be found in our Coldwell Banker agents. Our Coldwell Banker family here is truly an inspiring one, and the passion I see every day from our agents is what I expect from such great leaders.

“Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead

One thought on “Leading With Passion

  1. Fran,,,, One of my favorites is “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Thanks for the book !!

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