True Value of a Home

Amy Eiduke, Communications Director

You, our agents, know better than anyone why people buy houses…for lifestyle, for a place to raise their children, a place to gather with friends, a place to create memories, a place to call home.  It’s very personal and emotional.

With that truth in mind, Coldwell Banker recently launched a new national advertising campaign that focuses on the deeper and intrinsic value of a home. The commercials highlight kids, pets, backyards and simply the joy of homeownership.

Honestly, these commercials make me smile. They remind me of all the memories I’m creating in my own home. Playing basketball with my boys in the driveway, making cookies in the kitchen, reading Harry Potter with my oldest late into the night because we just can’t seem to put the book down, entertaining friends on our patio on a Friday night …those are the memories and everyday life moments that have turned my house into my dream home.

While watching the commercials you too will be reminded of what makes your property a home for you. The ads will air on ABC, NBC’s LXTV Open House, HGTV, ESPN, A&E, FX and USA. Click here to take a look and enjoy as you are reminded of the true value of a home.

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